Education
Masters in Theological Studies (Area: Islamic Studies), 2019, Harvard University, Cambridge CGPA: 3.89
Bachelors in Business Administration, 2015, Institute of Business Administration, Karachi CGPA: 3.44
Work Experience
PROFESSIONAL
IBEX Global | Equinix, Inc., Marketing Strategy Analyst Marketing Strategy & Insights Department
Analyzed the global trends in the colocation industry and assisted the regional managers in extracting insights
for decision making purposes. 2015 - 17
Oxford University Press, Intern Marketing Department
Worked to raise sponsorships for the annual flagship literary event – Karachi Literature Festival 2015. Also
updated the online catalogues on the local website of the company. 2014
The Citizens Foundation (TCF), Intern Resource Mobilization Dept.
A social internship including 66 hours of community work as the Head Volunteer for Summer Camp and
completion of various research projects. 2013
RESEARCH AND TEACHING
Harvard University, Research Assistant Partition Project, Lakshmi Mittal South Asia Institute
Transcription and summarizing of the archival documents collected from Pakistan and India. 2018
T2F | PeaceNiche, Research Intern, Experiential Learning Project (Final year undergraduate project)
Worked with the late human rights activist Sabeen Mahmud and analyzed the business model of T2F, a local
not-for-profit organization working for the creative space and expression in Karachi. 2015
IBA Karachi, Teaching Assistant to Dr. S. Nomanul Haq Dept. of the Social Sciences & Liberal Arts
Delivered review lectures & tutorials; assisted in administrative affairs and curricula development for the
following courses: Socio Economic Philosophy of Islam, History of Ideas I, Philosophy Logic and Ethics. 2013 - 15
State Bank of Pakistan, Research Analyst
Conducted the telephonic CCI (Consumer Confidence Index) Surveys across Pakistan. 2012 - 13
OTHER
Harvard University, Graduate Assistant Office of Academic Affairs, Harvard Divinity School
Assisting the Faculty and staff in carrying out conferences, projects and workshops. 2018 - Present
Harvard University, Circulation Assistant Widener & Tozzer Libraries
Worked at Circulation desk, including scanning and assistance in the Microfilm room. 2017 - 2018
Harvard University, Visitor Services Attendant Harvard Museums of Science and Culture (HMSC)
Monitored the galleries and exhibits; maintained general protocols and facilitated the visitors. 2017 - 2018
Major Reports & Projects
Advertising Campaign developed and proposed for DawnNews TV with the objective to increase its viewership while
highlighting the values of DawnNews and benefits.
Research paper on the topic “Feminism and Female empowerment in advertisements”; a thorough literature review
and commentary on leading marketing campaigns and how the advertising has evolved over time.
Case study on the Rebranding of KESC to K-Electric; the report covered all aspects of the re-positioning effort
including the supply of the utility and re-branding of the company.
Research project for Engro Foods pertaining to the customers’ insights on the impulse category products placed in
different trade chan...
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