Professional summary
Results-oriented leader with 16 years of extensive expertise in managing major retail accounts, fostering strong relationships and driving significant revenue growth. Proven track record in leading promotional roadmaps, enhancing brand visibility through marketing strategies and expanding assortments. Adept at product launches, competitive analysis, and contract negotiation, consistently delivering exceptional results and market share gains.
Employment history
GOVEE MOMENTS (US) TRADING LIMITED | Sr. National Account Manager, North America | Minneapolis, MN
Nov 2023 - May 2024
Managed major US retail accounts such as Best Buy, Target, Lowe’s, Sam’s Club, Home Depot and Costco – a forecasted $100M annual business
Pioneered new marketings strategies to elevate Govee's brand presence and awareness, significantly increasing market share across the US
Coordinated with retailer partners to optimize promotional campaigns, achieving up to 100% sales lifts during key periods
Expanded Target business into various different categories within the retailer such as Home Décor, Outdoor Living and Home Improvement – adding up to a forecasted $10M in additional revenue
Revamped forecasting and replenishment process, looking at detailed views of inventory, receipts and promotions
Developed unique in-stores displays for Best Buy in three different categories, increase product visibility and generated a forecasted $7M in incremental revenue
SAMSUNG ELECTRONICS AMERICA | Sr. National Account Manager, Best Buy | Minneapolis, MN
Feb 2022 - Oct 2023
Effectively managed Mobile Enhancements (Wearables Audio and Accessories) for Best Buy – a $300M annual business
Implemented innovative promotional strategies at Best Buy that resulted in up to 200% increases in sell-through and improved market positioning
Managed successful launches of Samsung Galaxy Watch 5 and 6, Watch 5 Pro, Watch 6 Classic, and Buds 2 Pro including marketing, merchandising, pre-order strategy as well as post-launch promotions
Assessed market share by analyzing brand and retailer competition, and tailor exclusive products and promotional strategy to ensure growth
Drove strategic partnerships with Best Buy, enhancing the Samsung Ecosystem through collaborations with Mobile, Tablet and PC categories
Managed detailed forecasting and inventory planning, ensuring optimal stock levels and alignment with market trends and seasonality
Confidently presented to Samsung leadership on a weekly basis on state of the business, competitive analysis, business needs and overall category strategy
Conducted in-depth competitive analysis to tailor exclusive products and promotional strategies, ensuring constant growth and competitive advantage
LIFX | National Account Manager, North America | Minneapolis, MN
2019 - 2021
Effectively managed major North America accounts for LIFX including Best Buy, Target, Home Depot, Lowe’s, and Comcast – in total managing a $20M+ business
Developed and implemented creative promotional campaigns, resulting in a 50% uplift during key drive times
Negotiated annual contracts for each account, which resulted in significantly stronger profitability year over year
Coordinated with EU and APAC teams to align global sales strategies, fostering a unified brand presence
Led a PR campaign for LIFX in partnership with Apple HomeKit on new product launches, as well as a back to-school TV segment
Managed end-to-end trade show logistics, ensuring flawless execution and impactful product showcases Established new business streams with diversified retailers such as Target, Lowe’s, and Home Shopping Network
BELKIN INTERNATIONAL | Business Development Manager, Best Buy | Minneapolis, MN
2015 - 2018
Responsible for category management for Belkin at Best Buy – a $25M+ business across numerous categories End to end ownership of Wearables, resulting in placement of incremental skus totaling $4M in additional revenue
Partnered closely with Belkin and Best Buy Marketing teams on product launch campaigns resulting in additional awareness through emails, Best Buy advertisements and dotcom reviews
Owned marketing and promotional planning vehicles with Best Buy resulting in up to 100% lifts in unit sales Gained placement in Best Buy Express with key Wearables and Mobile Power skus resulting in an additional $3M
TARGET CORPORATION | Buyer, Bedding | Minneapolis, MN
2014 - 2015
Responsible for category management of two businesses; Basic Bedding $800M+ and Blankets $75M+
Led cross functional team, including marketing, design, packaging and product managers on category strategy
Expanded and overhauled assortment and developed merchandising ideas to position Target as a differentiator and drove 20%+ growth in Blankets and Seasonal Bedding
Effectively managed fin...
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